A handful of football teams in the English Football League Championship now have an online casino as their shirt sponsor after agreeing deals with leading gambling organisations. It follows a record high number of sponsorship deals between Premier League clubs and online casinos last season. The Sky Bet Championship is clearly perceived as being equally attractive and with many clubs yet to announce commercial partners, there could be more casino shirt deals struck ahead of the 2017/18 campaign.
Brentford FC Sponsored By LeoVegas Casino
Brentford FC was one of the first clubs to make such an announcement. The Bees were sponsored by 888Sport last season and have this month struck up a 2-year partnership with ambitious online casino operator, LeoVegas.
The Swedish company was founded as recently as 2011 but has rapidly grown to become a casino of choice for many punters. Just last year a sportsbook product was added to the gambling site and Brentford FC is the latest partnership to be announced. The London-based club joins Leicester Tigers and professional golfer Mathias Schjølberg in being sponsored by LeoVegas.
Jon Sinclair, Head of LeoVegas in UK and Ireland, said:
“Brentford play in one of the most-watched leagues in the world and have incredibly loyal fans – we’re thrilled to be at the heart of the action with them.”
The casino’s distinctive logo will be emblazoned on home and away shirts. Griffin Park will also be furnished with the emblem. As well as being visible at pitch side, it will be displayed in key positions such as above the goal at the Brook Road end and on the Braemar Road stand.
Queens Park Rangers Sponsored By Royal Panda
Just five miles up the road, Queens Park Rangers have also announced a shirt deal with an online casino. Royal Panda Casino will be a fixture at Loftus Road for the next three years. The company logo will feature on QPR’s home, away and third strips, from the start of the 2017/18 season.
QPR Commercial Director, Euan Inglis said;
“A market-leader in the online casino sphere, Royal Panda are joining us at a hugely exciting time, having recently received their Sports Book license, which will launch in the coming months.”
Royal Panda is another relative newcomer to the casino sector. It stands out from the crowd as a quirky alternative to the long-standing established names. Players can enjoy the best of Microgaming and NetEnt casino games. The catalog of titles includes popular online slot releases such as Starburst and Twin Spin, plus jackpot slots including Mega Moolah and Divine Fortune.